Grammy-nominated multi-Platinum superstar Cole Swindell and BBR Music Group’s fast-rising new artist Lainey Wilson released the duet “Never Say Never” and is the MOST ADDED song at country radio this week with 91 total adds at Billboard and Country Aircheck/Mediabase making this the biggest radio add day of Swindell’s career.
“Never Say Never” has already received rave media reviews since its release on Friday. EOnline exclaimed, “If there's one duet country music fans should listen to this weekend, we found it ‘Never Say Never.” Country Now boasts “The temperature may be dropping, but Cole Swindell and Lainey Wilson are certainly heating things up with their brand new duet, ‘Never Say Never.’” Billboard called the duet a “power ballad,” Taste of Country says the song is “smoldering,” Music Mayhem Magazine calls it a “fiery new duet” and an “arena ready anthem.” Outsider.com calls the duet a “firey song” and says Swindell and Wilson have “such unique vocal styles.”
“Never Say Never,” written by Swindell, Jessi Alexander and Chase McGill, is the Georgia native’s 12th career single and the follow-up radio single to his back-to-back No. 1 hits “Love You Too Late” and most recently his milestone multi-week, 10th career No. 1 hit “Single Saturday Night.” “Never Say Never” is also the follow-up single to Wilson’s No. 1 smash hit “Things A Man Oughta Know,” which is still streaming more than 3 million times each week since it peaked in September.
The lyric video for “Never Say Never” can be seen HERE.
Click HERE to purchase/download “Never Say Never.”
Swindell and Wilson will each perform (not together) on the CBS presents NEW YEAR’S EVE LIVE: NASHVILLE’S BIG BASH, Friday, Dec. 31 (8:00-11:00 PM, ET/PT, 11:30 PM-1:30 AM, ET/PT) on the CBS Television Network. The special will also be available to stream live and on demand on Paramount+.